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About Lepas

To grace the world with brilliance,
One must first master life with elegance

Elegance is a form of strength

Lepas Brand Story

BRAND STORY

Inspired by the leopard, LEPAS embodies the perfect integration of speed, power, and elegance.

Its name evokes the spirit of leaping  across regions and cultures, reflecting  a global vision of boundless travel  experiences. Driven by passion,  LEPAS inspires urban explorers to  pursue an elegant and tasteful lifestyle.

LEPAS does not flaunt performance unnecessarily nor compromise to cold technology. Instead, it integrates emotional design with forward-thinking innovation, built on a globally intelligent platform, it infuses warmth into intelligent technology, turning driving into an expression of style.

BRAND VALUES

Pioneering Elegant Mobility in the New Energy Era

Beauty is power, Elegance is attitude.

Inspired by the leopard's agile posture and natural curves, LEPAS blendsspeed tension with fluid lines, creating vehicle designs that combine visualimpact and elegant temperament, emphasizing the beauty of "flexiblepower."

Leopard Aesthetics is not just a design language but an attitude: bold, confident, subtly flamboyant, elegant yet sharp. LEPAS aims to empowerthrough aesthetics, awakening users' dual desire for "exquisiteness" and"self-expression."

Lepas Brand ValuesLepas Brand Values

COMPANY PROFILE

Chery Group has evolved into a diversified industrial conglomerate with the automotive industry at its core.

Adhering to its core philosophy of "Innovation, Responsibility, and Win-Win Cooperation," Chery Group is committed to becoming a world-class enterprise with global influence and competitiveness. The Group comprises over 300 member companies, including Chery Automobile, Chery Commercial Vehicle, Chery Finance, and Chery Technology.

Its business operations span more than 120 countries and regions, and it has maintained its position as China's leading passenger vehicle exporter for 23 consecutive years. In the 2025 Fortune Global 500 list, Chery Group was ranked 233rd, a substantial jump of 152 places from the previous year, making it the fastest-rising automaker globally in terms of ranking.

Lepas Company ProfileLepas Company Profile
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